The final BLE to be held at Olympia London proved to be a busy event for 2BP, creating 7 different brand experiences. Our work with Hasbro, Ubisoft, Acamar Films, Aardman, Licensing Matters, 20th Century Fox, and Cartoon Networks saw us organising a My Little Pony tea party, immersing ourselves in the world of computer gaming, taking ourselves back to our pre-school years to create the world of Bing, launching new movies, creating professional meeting spaces, and dealing with a spaceship crash landing!
So what of the future?
In 2019, the event will move to ExCeL as part of UBM’s strategy to evolve the show and attract more European licensees, retailers, and licensors. We are excited about the move and the opportunities the new venue will offer. Having worked at ExCeL for over 15 years, we look forward to using our knowledge and experience to ensure the move to the new venue is a smooth transition for our clients and the diverse range of characters and brands they represent.
