Watermark at World Travel Catering and Onboard Services Expo, Hamburg 2023

Case Studies
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Watermark at World Travel Catering and Onboard Services Expo, Hamburg 2023

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The stand design exceeded expectations. The layout, the look and feel and the managed access and control onto and off of the stand worked really well, and the response from their clients was “very impressive”
“Throughout the process 2BP demonstrated a clear understanding of what we were trying to achieve. The result created a “best in class” stand out experience. 2BP’s team delivered all that they promised, and more, in a very professional way”

– Carmen Hubble, Marketing Manager

Winner of the ‘Best Designed Stand 2022′ with a focus on the best adaptation of stand design in a COVID year.

The Brief

Watermark is one of the oldest aviation product suppliers in the world. They design, source, and manufacture products that a passenger engages with: textile products, meal service items, glassware, porcelain, stainless steel, and amenity kits. The company and brand are grounded in simplicity, innovation, and technology and deeply rooted in sustainability. Their ethos is sustainability touches everything, not just material but financial sustainability. That is their foundation.

World Travel Catering and Onboard Services is the leading global event for inflight catering, onboard services, and passenger comfort.

2BP were appointed as Watermark’s design and build partner for WTCE 2023.

The Solution

Watermark’s design expectations were that their stand design experience should be “best-in-class”. The approach we took was influenced by the look and feel of American Airlines Business Class Lounge. A cool, premium, relaxed, and inviting space with a single point of entry on and off of the booth. Discreet views from the aisle into the stand were important as only airlines were invited in. A completely private space for Watermarks to reveal their new Weave technology was cleverly placed behind the bar area. The booth assets were re-usable for a three-year period.