At 2BP, we understand that exhibitions provide a unique opportunity to provide a face-to-face connection between a brand and the customer. A place where companies can present their core values, products, and services and leave customers feeling better for the experience.
In a world where more business is done online, exhibitions are becoming increasingly important in creating brand identity and loyalty.
The task we set ourselves at 2BP is to create experiences that are inviting, engaging, and thought-provoking. To do this successfully, we believe it’s important to keep abreast of the latest innovations and technologies. This is why we have recently invested in our design and project management teams visiting EuroShop 2017 in Düsseldorf.
The team spent 3 days at EuroShop, which takes place every 3 years and provides a marketplace to learn about and see state-of-the-art solutions for the shop fitting and events industry.
So what did we learn? We’re not going to give everything away, but storytelling was at the forefront of many concepts, solutions, and products, with digitalisation and emotionalisation being dominant themes.
Head of design, Steve Smith, commented:
“Visiting EuroShop 2017 has left the team feeling great! We’ve returned inspired and motivated. There are many interesting developments in lighting, visual merchandising and state-of-the-art technology which will have a positive effect on our creative solutions”
To find out how 2BP can help maximise your event attendance, contact julie@2bp.co.uk
