BBC Entertainment has commissioned Avalon to produce a brand new format, The Button, for BBC One. The 8 x 30 minute game show will visit five families or friends each week and place a talking button at the heart of their front room, where the teams face spontaneous challenges against the clock to win a cash prize. We were on hand to help launch the new game show along with Avalon’s new brand identity at MIPCOM in Cannes last month.

Watch out for the button coming soon!