Star Wars Imperial Experiential Event

Case Studies
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Star Wars Imperial Experiential Event

Star Wars Imperial Experiential Event

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2BP are an accredited Hasbro Events and Trade Show Partner

“Hasbro have worked with 2BP for over 7 years. From the very beginning they impressed us with their industry sector knowledge and levels of professionalism. Their creative, their project management and communication are very good.

They are a solution driven outfit. They listen carefully and conduct business with integrity and proven quality deliverables.”

- Hasbro Global Events

THE BRIEF

Hasbro is a global play and entertainment company creating some of the world’s best play experiences. From toys and games to television, movies, digital gaming, and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands.

Its presence at the Empire State Building Star Wars-themed immersive experience should be impressive. We needed to create a walk-through visitor experience featuring highlights of the movies and photo opportunities with costume characters with a real wow factor!

THE SOLUTION

Hasbro Star Wars Imperial March Experience 2024.

The Hasbro and Amazon Star Wars fan experience located in the Empire State Building, New York, featured highlights of the Star Wars galaxy and photo opportunities with costumed characters, including Darth Vader and Stormtroopers. Photo backdrops created iconic scenes and locations inspired by film scenes from Rogue One: A Star Wars story, the Star Wars Destroyer Bridge, and Emperor Palpatine’s throne. Guests posed in the Hasbro Star Wars Vintage Collection area and role-played and wielded their favourite lightsabers.