Spanning twelve product groups in eighteen halls, over 72,000 visitors flocked to the Nürnberg Spielwarenmesse, the world’s largest Toy Fair. Once again, 2BP were there in force. Working with new clients Melissa & Doug and Cardinal Games, along with long-term clients Spin Master, HTI, and SwimWays.
2019 marks the 70th Anniversary of the Spielwarenmesse, and in response to the changing market and to reflect the needs of buyers and retailers, the event will undergo a restructure to introduce new segments and consolidate existing ones.
Electronic Toys will make its debut, Model Railways and Model Construction will merge together to offer a wider diverse portfolio under one roof, and changes are also afoot in Festive Articles, Carnival, and Fireworks, with an exciting new aspect in Hall 8.
The restructure of the event gives exhibitors the perfect opportunity to reassess their current stand solutions and the way they are presenting. Approaching our own 30th Anniversary of working at the event, 2BP has the expertise and knowledge to create environments that stand out and achieve results.
