2BP were tasked with creating and implementing a new booth to present the Ubisoft brands in an immersive atmosphere, showcasing the Ubisoft spirit of “creativity, entrepreneurship, and conviviality.”.

A large welcome desk and 3m video wall greeted visitors at reception. Individual meeting booths provided a comfortable meeting space. While giant illuminated character graphics and innovative product displays reinforced Ubisoft’s large and diverse brand portfolio.