The Brief

Netgear is a computer networking company based in the US. They produce networking hardware routers for retail, commercial, and other service providers.

At Mobile World Congress, they wanted to make a statement!

Their brief was simple: create a bold, clean, premium experience focusing on our key message… ”We’re all about 5G”.

The Solution

A three-year re-usable, two storey structure, open, accessible, and bold, conveying a premium quality look and customer experience. To focus on a world’s first, Netgear’s new 5G router.

The ground floor was open and accessible, with illuminated product demonstration pods. On the first floor, a conference room with seating for eight persons, A/V, hospitality, and confidential new product reveals and presentations.