We’re pleased and proud to welcome Hasbro into our portfolio last month with a 210 sq m stand at Brand Licensing Europe. The licensing sector is currently seeing its biggest growth in gaming, which has overtaken film as the largest entertainment industry worldwide. We worked with Ubisoft for the second year, updating the stand with a new look and logo to mark a new era for Ubisoft. From the first example of brand licensing of Peter Rabbit in the 1930s to a massive global business with an estimated worth of $262.9 billion, brand licensing is growing at a rate of 5% per year. Take a look at our other stand designs and builds at BLE for Cartoon Networks, Aardman Animations, and 20th Century Fox.