Elemis at Professional Beauty

Case Studies
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Elemis at Professional Beauty

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“2BP worked very closely with us to create the Elemis stands for our next generation of exhibitions. Their innovation and attention to detail was phenomenal, whilst working to a condensed lead time.
2BP achieved a wonderful result and we now have a stunning stand. We are delighted to be able to continue our on-going partnership with 2BP on future projects throughout the UK and cannot recommend their services enough.”

– Oriele Frank, Managing Director

The Brief

To refresh and renew the existing stand design, creating an improved visitor experience. New elements included improved way-finding with high-level branding, interactive social media moments, a new approach to presenting digital content, a refreshed and interactive retail area, and improved treatment bar presentations.

The Solution

Simplify and dramatise! A striking overhead banner straddled both the retail and VIP / interactive social moments areas.

New graphics, improved lighting, and a fresh food cart with free samples drew visitors onto the stand, attracting interest and attention.

Two new ranges, Peptide and UltraSmart, were given more space, creating interest, impact, and attention.

New double-sided product gallery units were positioned along the main aisle. Produced using frameless glass, high-quality finishes, and LED uplighting, bringing the product to life!